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Aine & HipToday on stage !!!

Numb/Encore (Linkin Park & Jay-Z Cover) at Midnight Sale Lippo Plaza Kupang

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You are about to learn the five critical elements that have fueled the success of all great musicians’ careers. Until you possess these key elements for yourself, it will be nearly impossible for you to reach your musical dreams and build a successful career in the music business.

Read below to discover these five key elements and take action on the information you learn:

Music Career Success Key #1 – Don’t Set Realistic Goals

All of the most well-known and successful musicians did not achieve their goals by thinking realistically about what seemed possible. On the contrary, they focused their mind like a laser ONLY on what they truly wanted. When you make your goals in line with the things you want most, you will be much more motivated to actually achieve them. More on this in a moment…

Think about this – out of the following choices, which choice would inspire you to put all your time and energy into growing a music career?:

Making a recording of a demo with a band and possibly playing a few shows around town.

Writing chart topping songs for a killer band, then promoting your music by going on a massive world tour – playing to stadiums full of fans, earning tons of money from music sales alone and never working a regular job ever again.
Even if your goals in the music business are entirely unrelated to releasing music, the point still applies: don’t let yourself accept anything less than what you truly want in your music career, just for the sake of being realistic. Life is too precious to live it by not doing the things you really desire. When you set goals for yourself that do not inspire you, it is nearly guaranteed that you will NEVER achieve the things you truly desire in music.

All the biggest rock stars are people just like you. They began small – whether it was broke without any idea how they’d make it in music, lacking in musical talent or not having a band to play with… Just imagine where they would be now, if they would have told themselves that their music career dreams were unrealistic or didn’t seem possible. Well, of course they didn’t… they followed their dreams and went on to achieve them!

You must do what they did. Start building your music career by focusing on what you WANT, not what seems possible.

Music Career Success Key #2 – Manifest Your Musical Dreams Into Reality Before They Actually Are Reality

Musicians who never achieve anything significant in this industry, build paths to their goals by starting from where they are in the present moment.

On the other hand, musicians who achieve great success do something completely different. They plan their music career by beginning from the end point of achieving their goals, and work backwards to the present day. They imagine themselves having already accomplished their major goals, then build their lives around this vision. This is a much more effective way of accurately determining the actions required for putting together your music career.

Music Career Success Key #3 – Start Living Or Start Dying

The two keys I mentioned above are critical for building a successful music career. With this in mind, you need more than just goals and a plan of action to realize your musical dreams. You have to take action each and every day to bring yourself closer to your goals. You might think this is common knowledge, but you would be shocked at how many musicians give up on their musical dreams simply due to lack of effort (in terms of taking physical action).

Visualize this scenario (I use this as inspiration for the professional musicians whom I mentor): You’ve just found out about a disease you contracted that requires major surgery. If you don’t get this surgery, you are guaranteed to die in no more than half a year. To make matters worse, the surgery is extremely expensive and cannot be covered by your insurance company (also you can’t borrow money to pay for it). So you have a decision to make: You can allow yourself to die, OR you can take whatever action is necessary to get the money needed for the surgery.

Certainly this example is extreme, but it is a perfect illustration of the kind of mindset you need to have in order to build a successful music career. Making big moves (by taking action) in your music career is completely different than sitting around waiting for things to happen for you (allowing yourself to ‘die’).

With this in mind, hard work/consistent action does not necessarily equal music career success, when you don’t know exactly what you should be doing to reach your goals.

Music Career Success Key #4 – Have MASSIVE Reasons For Achieving Your Musical Goals

No matter what you do, something will always go wrong in your music career plans. Whenever you are faced with unexpected events in your music career, this is the time when your commitment will be put to the test. For instance, here are some challenging situations you could face:

Working at a day job you hate while regretting the fact that you never developed a music career backup plan to help you make a living doing what you love.
Playing at crappy bars all the time with your band because you don’t know how to move to bigger venues.
Trying to record an album, but doing so at an extremely slow and frustrating pace because you never practiced developing your recording skills.
Working with unmotivated band members who are bringing you (and the entire band) down.
Not understanding how to attract more music fans to listen to the music you worked so hard to create.
Here is what you need to do in order to maintain your commitment and dedication to achieving your music career goals:

Take out the piece of paper you have that contains the list of your written goals (that you put together in key #1 above). Then beside each one write down the big REASONS you have for pursuing them. For every musical goal you have, answer this question: “Why do I want to achieve this?” Spend a lot of time thinking about this for each goal before you write down your response, and look over your goals/reasons two times every day.

When you do this, you’ll develop the ability to maintain motivation and stay focused on the major reasons you have for reaching your goals. This will help you move forward in the difficult times when your dedication is put to the test.

Music Career Success Key #5 – Don’t Try To Build Your Music Career Blindfolded

Once you are in possession of all 4 keys mentioned above, it’s still possible that your music career will go nowhere. This occurs when you lack certainty about what to do to achieve success, are (unknowingly) sabotaging yourself or lack effective strategies to help you reach your musical goals. The last key required for building your successful career in the music industry is to train with a mentor who has experience helping musicians take their careers to the highest level.

A truly effective mentor will not simply tell you what you need to be doing in order to succeed in the music business. He will help you utilize all of the strengths you built while developing the first four keys and will keep you heading down the right path toward success, while preventing you from making the same mistakes that unsuccessful musicians make. Without this kind of training, you are essentially trying to build your music career with a blindfold on – completely oblivious to the best ways to succeed using your current skills and knowledge.

Now that you’ve learned the five keys that build the foundation of a successful music career, these are the steps you should take right now:

1. Focus on getting all the missing keys you do not currently possess.

2. Being working with an experienced music career mentor to quickly achieve your greatest musical goals.
Tom Hess is a music career mentor, touring musician and guitarist. He teaches online guitar lessons to musicians all over the world and mentors musicians on how to build a successful music career. Visit his website for music instruction to get many free musician resources to help you start a career in music and learn about the music industry.

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A great gift to music entered into the world on 23 February 1685 in Halle, Germany. A life of great musical interest; one filled with an unbelievable talent that would become a beacon to many throughout the European continent and span centuries past its lifetime. It is a life that would become centered around a great mystery of how the musical talent would blossom into a recognized and celebrated gift; a life that would alter the musical landscape and the spiritual worship realm in a short 24 days, and a life that would become so influential that it would dictate musical compositions for many years afterwards.

A musical life that in the beginning would find itself struggling to exist; a life that will be forever known in George Frideric Handel. It is through Handel that we credit many great musical accomplishments; accomplishments in the mixture of homophonic and polyphonic textures, through the creation of his own unique works through the process of combining German, Italian, French, and English musical traditions into his highly successful English Oratorios. And most importantly through the lasting effects of Handel’s single greatest gift to the world, and the world of music: The Messiah. But how does the work of this single musician leave such a strong impression on the music that we have today? What could possibly make the music of Handel something that would be hailed as electric, memorable, unique, and even cutting edge? And most importantly how could one person alter the musical idiom through a single twenty-four day creation of a setting of Christ’s life? Through these questions I will explore Handel’s impact on music in a way that shed’s light onto the significance of Handel as a musician, a teacher, and inventor and as a religious preserver. It is with Handel that we credit a great deal of musical advancement.

Adversity in Handel’s life was something that he encountered early on in life. At an early age Handel found himself faced with a father that did not support a career in music, in fact his father was a person that greatly hated music; noting that it was a pastime that served the sole purpose of casting a light on the weakness of character found within a person. It was his father that wished he would strive to obtain a career as a lawyer, a position that would come with a great deal of security in position and financial stability. This was something that Handel himself would have to come to terms with, because he himself was born with “signs of a fierce ambition, born of an awareness of his superiority as a musician, and with a determination to maintain his independence.” This determination to advance his musical skill became a task that took a great deal of hard work and convincing; though it was Handel’s mother that provided access to a clavichord hidden in the family’s attic. The hours spent hiding from his father in the attic, covering the strings of the clavichord with cloth to dampen the sound, allowed young George the time to practice his musical development and eventually the knowledge of how to play both the clavichord and the organ. This early study is most likely what saved the musical career for Handel, because it was during the time stuck in the attic that a young Duke passing by heard young George playing in the attic and was so moved by what he heard, that he stopped to listen. After hearing young George play the organ, the Duke pleaded with George’s father to allow him to travel to Berlin and begin to take music lessons. The young Handel began taking lessons at the age of eight, and was easily able to conquer learning the violin, composition and theory techniques, harpsichord, and reinforce the organ playing skills. By the age of 11, there seemed little that any music teacher could teach George; it was at this point that George’s father began angry and again expressed his desire for George to cease playing in the music, and to return home and do as he wished. Handel at the request of his father did in fact return home, only to arrive at his father’s deathbed. This was a dark period of struggle for the young Handel, compelled to honor his father’s wishes, George decided that it was best to keep to his studies in law; though during this same time he continued to also sharpen the musical skills that he knew he possessed. It was during this time that Handel began to write cantatas for the various churches that he was serving in as an organist. It was the service in music that called out to Handel, and by the time he reached the age of eighteen, Handel had realized that it was in fact his destiny to become a great musician noting that he was destined to improve his musical abilities and his knowledge of music.[…]

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SKFM dan Lippo Plaza Kupang mempersembahkan

“SKFM Jamming Session”

Dengan bangga SKFM memperkenalkan Aine Lawalu – Flashlight (Jessie J Cover)

Acara ini dapat terselenggara dengan dukungan penuh dari Citilink dan disponsori oleh Pegadaian

“SUKA MUSIK, SUKA SKFM” Hanya di 96 FM Kupang atau streaming langsung di www.suarakupangfm.com

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As the technology grew, music got more technical, complex and in demand. Others take credit for using music they don’t own. Nowadays, independent musicians are well aware of protecting their work for legal purposes. Through music licensing, you can be ensured of your asset/work being protected legally.

What is music licensing? Music licensing is the licensed used for copyrighted music. This allows the owner of the music to maintain the copyright of their original work. It also ensures the owner of the musical work to be compensated if their music is being used by others. The music licensing companies has limited rights to use the work without separate agreements. In music licensing, you could get your work licensed in the form of music, composition and songwriting.

During the music licensing process, there are terms that would be discussed by the groups involved. If you are an independent musician, you would be the licensor. You are the one responsible of the music created, thus you are the copyright owner of the licensed work. A licensee would be the music licensing company as they would be the one who will distribute your work to other industries. They will also collect the royalty fees as distribute them back to you if your music is included in live performances, TV shows, ads, campaigns, video games, etc.

There are also two kinds of contracts in music licensing, namely exclusive contract and non-exclusive contract. Exclusive contract means having your work licensed exclusively to a single music licensing company. Only a single company has the authority to distribute and market your work. If you signed an exclusive contract to your song or album, you cannot use the same music contents and get it signed by other music licensing companies. The agreement is exclusive and confidential to the licensor and the licensee.

Non-exclusive contract allows a second party to distribute your work and it doesn’t prohibit the licensor to sell their music to other music licensing companies or licensees. An independent musician can sign a non-exclusive contract to multiple companies using the same music content. Non-exclusive contracts are generally used to prevent an individual from being locked into a restrictive contract before their work gains popularity. This type of contract is designed to protect music artists from being taken advantage of in the early stages of their respective careers while on the process of getting their music out to larger audiences.

There are also cases which involves direct payment for used music content. This is called Sync Fees. Sync fee is a license granted by a holder of a copyrighted music to allow a licensee to synchronize music with visual media such as ads, films, TV shows, movie trailers, video games, etc. For example, a video producer is in dire need of music content for a certain project and is in a limited time of finding one.

In these cases, the artist and the music licensing company will be contacted directly for the possible use of the original work and negotiate the upfront payment involved. Sync fees can range from a few dollars to a couple of hundred dollars or up to thousands. The payment usually depends on how big and established a company is. If it is a well known company, there is a probability that the sync fee will spike up in value.

We need to understand that businesses nowadays are paying premium for music at an all time high. The influx and revenue generated on different industries are worth billions of dollars and the music artists who got their music licensed will get a big share of that money. The content of music is very important. Every single company need visual and audio content. You can’t do ads, shows and movies without having any music content.

Music licensing brings compensation for assets used. This is called royalty fees. A royalty fee is the payment collected by one party from another for the ongoing use of a copyrighted asset. You can get compensated if your work is featured on live public performances. For every live use of your music, you get compensated as you own the copyright of your work.

The American Society of Composers, Authors and Publishers (ASCAP) has collected over $941 million dollars in licensing fees and distributed $827.7 million dollars in royalties to its members back in 2014. BMI on the other hand, collected more than $1.013 billion dollars in license fees and distributed over $877 million dollars in royalties to its members during the year 2015.

Music licensing is the modern way of earning through music. In the past few years, the physical sales had gone down. Streaming music has taken over because it’s more convenient and practical with the help of the World Wide Web. With the rise of streaming sales, the figures that could be collected as royalty fees could spike up in the years coming. In fact, as stated in an Australian financial review website, streaming generated $2.5 billion dollars in US music sales last year, overtaking digital downloads as the industry’s biggest source of music revenue. As stated in the picture below, the global streaming of music is projected to reach greater heights in terms of revenue in the upcoming years.

The internet contributed greatly for the rise of music licensing and streaming. 20 years ago, the distribution of music hasn’t been exactly this big. Television shows and filmmakers are the top two industries that need music content. Today, there are more and more TV shows, films, commercials, movies, ads and tons of video games that need music content. It is safe to say that the internet opened the public eye about the opportunities involved behind it.

One of the most visited sites on earth is YouTube. People use, duplicate, rework, copy, revise and perform music from different artists around the world. It also has an influx of ads which contains music content. To track all these data, YouTube has a Content ID System. If your music is licensed, you can contact this site and they will take a look at their data and see if your work is being used by other parties. As the licensor, you have the authority to take actions such as mute the audio which matches your music, block a whole video from being viewed, track the video’s viewership statistics or monetize the video by running ads against it. Every country has different rules about it. But YouTube runs a lot of ads and monetizing work from this site is very probable.

If you are an independent musician, you must improve and instill professionalism in your craft to get your chances up of being signed by a music licensing company. With billions of dollars of revenue involved today, you want at least a slice of the pie. Monetizing your passion is never easy but taking the necessary steps to make it work is a must to reach success.

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